The work of an illustrator often involves entering into other people’s projects and not only viewing the world through their eyes, but also visualising it. While this can challenge one’s own perception of identity, it simultaneously creates new perspectives and, in many cases, expands one’s horizons, an understanding Kramer takes with her and actively uses in her research.

Kramer’s artistic research largely deals with identity and occupational roles in general, and with highlighting the illustrator’s role, identity and occupational opportunities in particular. In the context of identity, Kramer examines the use of visual rhetoric, semiotics and semiology. Since semiotics is an integrative discipline embracing both music, art and design, can it serve as a common language within a constellation of these fields?