How do we perceive colour? What happens to our perception when colour shifts? And can we truly trust what we see?

My master’s project explores colour perception – how colours are interpreted and experienced different­ ly depending on light, context, and individual asso­ ciations. I am particularly interested in how colours influence sensing, interpretation, and expectation, with a focus on visual communication and food packaging design.

Throughout the project, I have examined how colour shapes perception and triggers associations with the familiar – while also opening up space for a personal interpretation of what something “is.” Why do we expect something blue to taste like blueberry? What happens when the colour doesn’t match the flavour – or when light alters the colour itself?

This project investigates colour as a relational phenomenon – shaped by experience, culture, and situation. It is not about arriving at a single answer, but about understanding how colour emerges in the encounter between people, perception, and interpretation.