I have lived in South Korea for one semester. The people there are so beautiful. Since then I’ve been very focused on a beauty ideal, and on the plastic surgeries and layers of foundation which are needed to reach it.

In South Korea, a facial surgery is considered as common as makeup.

It is not unusual for parents to give their children cosmetic surgery as a gift for their graduation, hoping for a happy life and better career opportunities.

It is the country in the world where the most facial operations are made per. inhabitant, and on the streets it is quite common to see people go shopping with their head in bandages.

In JOY forum you will be invited into a brainstorming in my mind – What if we all were operated after the same beauty ideal and ended up looking exactly alike! An entire nation with the same face.

I have mass produced my own face in hundreds of copies, but without beautifying it or correcting "mistakes". I think it's important to stand by who you are.

On the floor in one corner, hundreds of identical plaster faces are installed one after the other, from wall to wall. All in the same direction. Some of the faces along the wall are sown over, creating a landscape that continues indefinitely.

On the opposite wall there are 10 different "skin-colored" silkscreens. The format is reminiscent of Instagram, but the prints are printed on traditional Korean handmade paper and hung from round bars. The faces are the same as on the floor, photographed with different facial expressions and with different traditional Korean hand signals.

With the exhibition enJOY yourself I question beauty and self-staging, because it is not only in South Korea that people are obsessed with the surface. Throughout the world and on social media, we seem to strive for the perfect.

I invite you to

-enJOY yourself

Sofie Fribo born 1985 in Copenhagen, Denmark

Studying on her 3. year of bachelor at Bergen Art Academy, department of Contemporary Art

Educated tailor 11 year ago.

Worked in the theater industry for 10 years.

I am very observant and focused on details.

Maybe because I'm dyslexic, I’ve grown to be even more attentive than others to the many other details in the world: Both visually, socially and physically.

My works are often poetic and esthetic, even though I often take up socially painful topics. Exploring and considerations different aspects of society often goes into my works

- I could call myself an observer of society.

I think it's important to being present wherever you are. And being there wherever you are!

I find humor inspiring. Sometime I fall for a little stupid idea. I don’t think everything have to be too intelligent.

My works are often simple and I think art is for everyone and not for a raised closed group of people.

A quote from Piet Hein says: taking fun as simply fun

and earnestness in earnest shows how thoroughly none of the two discernest.

…I could not agree more!